Like I said a little while ago, if you're a business professional, you'll know that your image is EVERYTHING.
David Denton @ Domus Organising new this too; he wanted the option of formal, studio head shots or location portraits. With this in mind, I gave him the choice by shooting both.
The difference is huge between having a photo your husband or wife took on their iPhone compared with hiring a professional to take time orchestrating a sharp, high end photograph.
Here's one of David anyway; a great bloke to have met.